Start enjoying!  [07.05.20]

Attention is important. People need attention to be happy and healthy...

Picture Credit: Pixabay

 ...  however, neither in our media nor in social psychology the concept of attention as a goal in itself has gained the recognition it deserves: media are supposed to generate attention in order to increase contacts and conversion. From a psychological point of view, attention is the prerequisite for profitable communication. In other words, both in social psychology and in media industry, one wants attention to be useful, to be functional. Attention should lead to conversion, to financial or interpersonal salvation. That's crazy in fact, isn't it.

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